Antonio Caro is founder and co-director (2007 and 2011) of the magazine “Thinking Advertising. International Journal of Advertising Research “, biannual publication, edited by the Complutense University of Madrid, which aims to promote the understanding of the advertising phenomenon and related matters, providing, especially to researchers from the Spanish State and Latin America, a channel to publish their scientific research. The magazine also admits articles in Spanish, English and Portuguese.
In this scientific journal, the world of advertising is mixed with that of culture, semiotics, politics, economics and also of the social, emphasizing the role of advertising in each of these areas.
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